If the office is in the same city as the origin, every local test is a lie about Tokyo, Sao Paulo and Cape Town. Those users are not slow. They are far.
RTT compounds
DNS, TLS, HTML, then fonts, then JS, then images — each round trip adds the same ocean. A CDN hit collapses most of those to a nearby PoP.
Peering beats a pin on a map
A PoP without peering is still a long driveway. 14,000+ peering partners and 120+ IXPs are how 210+ locations stay on-path.
DNS has a country too
If authority is unicast in one region, the lookup is already slow. Anycast Cloud DNS answers close to the resolver.
Lab from more than one continent
Add checks from the markets you sell in. If TTFB tracks distance, buy edge, not more origin CPU.
